It may not involve James Bond or J.J. Abrams or Rupert Murdoch, but trust us when we say the announcement today that Deadline’s parent company has acquired print-oriented rival Variety was Kind of a Big Deal for Deadline.
Deadline’s story on the announcement was written, with substantial personal observation and feeling, by our stalwart scoopmeister Mike Fleming, like me a former Variety reporter (though he was there for two decades). If you’re in Hollywood, you’ll want to read what Mike has to say here: http://www.deadline.com/2012/10/deadline-parent-penske-media-corp-completes-variety-purchase/
For now, we are advised, the two operations will continue to be separate entities, much as our parent company, Penske Media Corp., already operates not just Deadline but TV Line, Movieline, ENTV, Hollywood Life and other somewhat-related online entertainment news sites. We compete, and (at least with ENTV) sometimes share material.
Just know that we plan to continue covering Hollywood with all the speed, savvy, experience and verve that have characterized Deadline since its founding six years ago. And welcome to the family, Variety.