Will YouTube Become an Old Media Numbers Game? | New Media Blog | Social Media Entertainment News Blog
A blog focused on new media looks at Deadline’s new weekly rankings for Google’s YouTube original-content channels, and wonders if our move is the first step toward putting the New Media on an Old Media footing, complete with competition for rankings and ad dollars.
Here’s a thought: Yep. Everyone IS fighting for page views (and the ad dollars they can bring in), and ad buyers want to know the score as much as anyone.
And I can speak pretty authoritatively about how much interest there already is online in the weekly ratings stories that Nellie Andreeva does for Deadline, enough that it’s likely not just the people at the networks and shows themselves. People are following this stuff in Old Media.
The same will happen with online/New media too, particularly the ones driven largely or solely by ad dollars. In fact, it’ll be a sign that the business is growing up and actually generating enough ad dollars that keeping score matters.