Deadline Executive Editor David Lieberman, who writes about our weekly YouTube channel rankings (except this week; there was a technical glitch that affected reporting), attempts to clear up all the “information - and misinformation” floating around about Google’s plans to re-up a portion of the 100 or so original-content channels it launched last year.
Check David’s story here to get the details, as far as Google has released them so far: http://www.deadline.com/2012/11/youtube-channels-funding/
And minor disclosure: our parent company, Penske Media Corp., also owns one of those channels, ENTV. It has consistently been in or around the top 10 of all the original-content channels in terms of views and visitors (as measured by a third-party company), but as David says, pure viewership isn’t the only criteria for getting more money out of Google. So, yes, there’s some significant interest in how this all plays out in some corners of the PMC family too.