The vituperation over NBC’s tape-delayed Olympics, and the occasional eliding of, oh, kinda important real stuff, has driven a certain subset of the American public (not to mention one very vexed LA-based correspondent for The Independent) slightly nuts, leading to a Twitter storm of tags.
So, it’s with some bemusement that I report the latest updated numbers by Deadline’s Dominic Patten: People are hating the Olympic coverage so much they sent ratings to a 36-year high.
NBC, which is now saying it’s expects to break even on the Olympics, has to be giggling a bit in its bunker, relatively safe from all the incoming snark while counting the billion dollars that it sold in advertising and is now delivering on so substantively. Who’d have thought this was coming?
Oh, and lots more about all this to read over on Deadline at: ow.ly/cHtuT