August 3, 2012
U.S. Olympics team's YouTube channel soars on Deadline weekly rankings

It didn’t quite score a gold, but the US Olympics team’s channel soared on Deadline’s YouTube rankings, jumping a Phelps-ian 266% during the first week of the games. 

Perhaps even more interesting is the strong overall growth in the 100-plus channels Deadline is tracking. Viewership this week has hit nearly 81 million visits, highest in the 11 weeks we’ve been doing this stuff. Someone’s starting to pay attention. Advertisers may too.  

(Source: deadline.com)

July 20, 2012
Machinima Prime games the system, rockets up Deadline YouTube channel rankings even before launch

It’s not even formally launched, yet Machinima Prime is rocketing up the ranks in Deadline’s weekly rankings of YouTube original channels.What are these doing right, even without lots of original content on a regular schedule yet?

Read more here: http://ow.ly/contX Do you watch these guys? What do you like about their stuff? 

July 2, 2012
Deadline’s David Lieberman has the details on this week’s rankings of Youtube original-content channels: Awesomeness lives up to its name in a big debut, while Warner Sounds off in a big way Read more here: ow.ly/bXLhC

Deadline’s David Lieberman has the details on this week’s rankings of Youtube original-content channels: Awesomeness lives up to its name in a big debut, while Warner Sounds off in a big way Read more here: ow.ly/bXLhC

(Source: deadline.com)

June 4, 2012
The Warner Sound hits No. 8 on Deadline YouTube Channel with a Bullet

In just the second week of Deadline.com’s rankings of hot YouTube original content channels, Warner Bros. music video site The Warner Sound has jumped up with the big boys, from No. 33 to No. 8

WB may have hitched better songs this week to ride that bullet train, but it’s hard to tell. If you have any theories on their surge, let us know.

In the meantime, go check the rest of the rankings for this week’s movers and shakers, and those that aren’t shaking much at all. 

May 30, 2012
Will YouTube Become an Old Media Numbers Game? | New Media Blog | Social Media Entertainment News Blog

A blog focused on new media looks at Deadline’s new weekly rankings for Google’s YouTube original-content channels, and wonders if our move is the first step toward putting the New Media on an Old Media footing, complete with competition for rankings and ad dollars. 

Here’s a thought: Yep. Everyone IS fighting for page views (and the ad dollars they can bring in), and ad buyers want to know the score as much as anyone. 

And I can speak pretty authoritatively about how much interest there already is online in the weekly ratings stories that Nellie Andreeva does for Deadline, enough that it’s likely not just the people at the networks and shows themselves. People are following this stuff in Old Media. 

The same will happen with online/New media too, particularly the ones driven largely or solely by ad dollars. In fact, it’ll be a sign that the business is growing up and actually generating enough ad dollars that keeping score matters. 

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