August 23, 2013
ESPN pulls its logos and other branding from a joint investigation with PBS’ Frontline on the NFL’s head-injury issues, citing a “branding issue:”http://www.deadline.com/2013/08/espn-pulls-out-of-nfl-players-concussion-investigation-with-pbss-frontline/ The league’s head-injury problem is massive,  likely hugely expensive to fix and might even change the way the game is played. So, yes, it’s worth a VERY serious look. ESPN’s Fainaru brothers (among the best investigative reporters of sports working today) remain working on the project. But what do you think of ESPN’s decision? Did ESPN’s billion-dollar investment in NFL rights possibly affect its notion of “branding?” Should it have?

ESPN pulls its logos and other branding from a joint investigation with PBS’ Frontline on the NFL’s head-injury issues, citing a “branding issue:”
http://www.deadline.com/2013/08/espn-pulls-out-of-nfl-players-concussion-investigation-with-pbss-frontline/ 

The league’s head-injury problem is massive,  likely hugely expensive to fix and might even change the way the game is played. So, yes, it’s worth a VERY serious look. 

ESPN’s Fainaru brothers (among the best investigative reporters of sports working today) remain working on the project. But what do you think of ESPN’s decision? Did ESPN’s billion-dollar investment in NFL rights possibly affect its notion of “branding?” Should it have?

  1. deadlinecom posted this