What’s your decision on this: plans by Viacom & Comedy Central to extract more revenue out of their flagship shows by cutting an exclusive deal with Urban Outfitters to sell “Daily Show”/”Colbert Report”/”Indecision 2012” merchandise?
Sell out? Or maximizing revenue in a fast-evolving market that requires a nimble response to collapsing traditional business models?
Read more here: http://www.deadline.com/2012/08/jon-stewart-stephen-colbert-selling-out/
