In what is surely the shortest stretch of credulity in this earnings-report-filled morning, Jeff Bewkes says CNN needs to be “more engaging”
Uh, viewers say that too, which may be why ratings are hitting two-decade lows. Real question is what you’re going to do about it, Chief. Oh, and do it while retaining the journalistic credibility CNN has built since its inception as Ted Turner’s little underfunded and spunky news sandbox back in the day.
Read more about Time-Warner’s earnings report, efforts to spruce up CNN, a new name and format for Anderson Cooper’s show and more on Deadline, starting with Bewkes’ comments on his troubled news network here: ow.ly/cFdRW
While you’re at it, tell us, What would you do to make the news channel more engaging?